Digital Ads
Project Overview
Being ‘lucky’ means living a healthy life. Even better when you’re backed by Mandiri Secure CritiCare Insurance. Because when life gets a little less lucky, you can still move forward with confidence—thanks to the all-around protection from Mandiri Secure CritiCare!
The Idea
Life is full of risks—no matter how lucky you think you are.
Meet Lucky, a guy who always finds luck in everyday misfortunes. When Lucky finds a hair in his noodles, he ends up getting a free promo. Even when he steps on chewing gum, he somehow meets the love of his life.
But behind all of Lucky’s good fortune, there’s one thing he did right: He secured his future with AXA Mandiri Secure CritiCare, packed with powerful protection.
